Blog
Practical notes on getting more leads.
Short, practical articles on websites, AI, ads and follow-up for service businesses. Articles en français
Construction company website: what to include to win bigger jobs
Websites ·
The pages, project proof, safety documents and quote form a construction company website needs to be shortlisted for larger residential and commercial jobs.
How much does a website cost in Europe in 2026? Prices by country
Websites ·
Website price ranges across Europe by country group, why labour costs drive the gap, and what multilingual sites, accessibility and GDPR add to the budget.
Google Ads in Europe: costs, consent rules and multi-country campaigns
Ads & SEO ·
What Google Ads costs in Europe with country surcharges and VAT, how consent mode affects tracking, and how to run campaigns across countries and languages.
How to choose a web agency in Europe: hosting, GDPR and ownership questions
Websites ·
The questions EU businesses should ask a web agency about data location, processor agreements, cookies, accessibility and who owns the code, design and domain.
Google Local Services Ads in Canada: who qualifies and is it worth it?
Ads & SEO ·
Which Canadian trades can run Google Local Services Ads, what verification involves, how pay-per-lead pricing works and when search ads are the better buy.
AI receptionist vs answering service vs hiring: real costs compared
AI & automation ·
A 12-month cost comparison of an AI receptionist, a live answering service and a hired receptionist in Canada, with bilingual and legal points to check.
GoHighLevel vs HubSpot for a service business: cost and fit
CRM & sales ·
A two-year cost comparison of GoHighLevel and HubSpot for a five-person service business, plus the feature gaps, SMS rules and data hosting that matter.
Simple CRM for small contractors: what you need and what you can skip
CRM & sales ·
The short list of CRM features a small contractor really uses, what to ignore for now, real tool prices, and a one-week plan to get it running.
Buying leads vs generating your own: HomeStars, Angi and Google LSA compared
Industry guides ·
How HomeStars, Angi and Google Local Services Ads charge contractors, how to work out your real cost per job, and when buying leads beats building your own.
GDPR-compliant CRM for small businesses: storing leads legally
CRM & sales ·
What makes a CRM setup GDPR-compliant: data location, the processing agreement, US transfers, and practical retention rules for the leads you store.
Speed to lead: why answering in 5 minutes can double your sales
CRM & sales ·
What the speed-to-lead studies really found, what a five-minute response looks like in a small business, and how to automate it without sounding like a robot.
Google Ads for commercial cleaning companies: keywords and budgets that work
Ads & SEO ·
A keyword list, a negative keyword list and a budget method for commercial cleaning companies running Google Ads, with the setup mistakes that waste spend.
How much does a website cost in Greece? What Greek businesses pay
Websites ·
Published Greek web agency prices for business sites and e-shops, what a Greek and English site adds, the yearly costs and the rules that apply in 2026.
Your agency's monthly report: what it should show (and what it hides)
Ads & SEO ·
What a useful monthly marketing report contains, the numbers that make weak results look good, and the questions to ask your agency before the next invoice.
How to show up in AI search (ChatGPT, Google AI Overviews)
Ads & SEO ·
What ChatGPT, Perplexity and Google's AI Overviews read, a checklist to make your business citable, and a test you can run today to see where you stand.
Where do your leads come from? Setting up lead tracking
Ads & SEO ·
A lead tracking checklist for small businesses: forms, phone calls, bookings and ads in GA4 and Google Ads, the source saved in your CRM, and how to test it.
Website for solo professionals: the minimum that brings clients
Websites ·
The five pages a freelancer or solo practitioner needs, how to add booking and reviews, and what each budget under $5,000 buys, from do-it-yourself to custom.
Local SEO in Toronto: how small businesses compete in Canada's most crowded market
Ads & SEO ·
How small businesses win local search in Toronto and the GTA: pick your areas, fix the Google Business Profile, earn local proof and set a realistic SEO budget.
Montréal local SEO: ranking in two languages
Ads & SEO ·
How Montréal businesses rank on Google in French and English: Business Profile rules, bilingual pages with hreflang, borough pages, reviews and language law.
Facebook Ads vs Google Ads for a service business
Ads & SEO ·
Facebook Ads or Google Ads for a service business? Which fits your industry, what leads cost on each, sample monthly budgets, and when to run both or neither.
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