Blog
Practical notes on getting more leads.
Short, practical articles on websites, AI, ads and follow-up for service businesses. Articles en français
How much does a website cost in 2026? Real prices, line by line
Websites ·
Real 2026 website prices in Canadian dollars: builder plans, freelancers, agencies, e-commerce, bilingual sites and the yearly costs nobody quotes upfront.
Quebec Law 25 and your website: the complete small-business guide
Websites ·
What Quebec's Law 25 means for your website: privacy officer, privacy policy, forms, cookies and tracking, vendors outside Quebec, and what to fix first.
Google Ads for small businesses: the no-waste guide
Ads & SEO ·
How to set up Google Ads without wasting budget: campaign type, keywords, location settings, conversion tracking, realistic costs and a first-month plan.
Local SEO: how to show up on Google Maps (2026 guide)
Ads & SEO ·
How to show up on Google Maps: a local SEO checklist ranked by impact, from your Business Profile category and reviews to service pages, plus what to avoid.
AI for small businesses: 7 uses that pay off (and 5 to skip)
AI & automation ·
The AI uses that actually pay off for a small business, with costs, time saved and real examples, plus five popular uses that waste time or create risk.
How to get more leads for a service business: the complete system
CRM & sales ·
A five-part lead system for service businesses: traffic, landing page, response, follow-up and tracking, with real costs and the order to fix things in.
How to choose a web design agency: 15 questions to ask before you sign
Websites ·
Fifteen questions to ask a web design agency before you sign, with good and bad answers on ownership, team, accessibility, privacy, redesigns and support.
How to get commercial cleaning contracts: a marketing guide
Industry guides ·
How cleaning companies win commercial contracts: how property managers buy, what your website must prove, which channels work and how to follow up.
How to get more leads for your construction company
Industry guides ·
A channel-by-channel plan for construction companies: referrals, reviews, project pages, Google Ads, lead marketplaces and bid boards, with costs and timelines.
GDPR for small-business websites: the practical guide (cookies, forms, analytics)
Websites ·
What GDPR and cookie rules require from a small-business website: consent banner, privacy notice, forms, analytics, processors, breaches and what to fix first.
Best CRM for small business (2026): how to choose
CRM & sales ·
A practical 2026 comparison of HubSpot, Pipedrive, Zoho, Salesforce, monday CRM and GoHighLevel, with real prices, set-up effort and who each one suits.
Why your website gets no leads: 12 causes and how to fix them
Websites ·
A 30-minute self-audit of the 12 most common reasons a business website gets visitors but no enquiries, with a concrete fix for each one you find.
Gym marketing: the complete guide to selling more memberships
Industry guides ·
A full-year gym marketing plan: when to spend, which channels sell memberships, how to size an ad budget, and how retention protects every new sign-up.
Real estate agent website: what actually generates leads
Websites ·
What makes a real estate agent website bring in buyers and sellers: the pages that matter, how IDX, DDF and Centris feeds work, seller offers and follow-up.
Website design cost in Canada: what small businesses actually pay
Websites ·
What a small business website costs in Canada: ranges by site type, sales tax by province, Canadian vs offshore rates, and the yearly costs quotes leave out.
How much does Google Ads cost per month for a small business?
Ads & SEO ·
What a small business really spends on Google Ads each month: the clicks-to-customers formula, four industry examples, and the management fees on top.
How much does SEO cost for a small business?
Ads & SEO ·
What small businesses pay for SEO: monthly retainers vs projects vs hourly, what each price level really buys, and the warning signs at the cheap end.
AI receptionist for small business: how it works, prices and limits
AI & automation ·
How an AI receptionist answers, qualifies and books your calls, what it costs per month, a sample call script, and the calls it should never handle alone.
GDPR cookie consent banner: what's actually required (and Google Consent Mode v2)
Ads & SEO ·
What an EU cookie banner must do, which common designs regulators reject, and how Google Consent Mode v2 keeps your ad data when visitors say no.
Is Google Ads worth it for a small business in 2026?
Ads & SEO ·
A break-even formula with 2026 benchmark numbers to tell whether Google Ads can pay off for your business, and the situations where it is not worth it.
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